When you’re posting content to social channels remember the following:
- Be yourself, have fun but always remember to be clear and honest at all times.
- Remember you are a representative of your country, team, and, if you are in education, your university or college.
- Do not post any content that is angry, racist, abusive or in breach of the local law or customs (this includes the country you are playing in).
- Do not post any content that is critical of other teams, umpires, your team mates as this can bring your team into disrepute.
- Always express ideas and opinions in a respectful manner and make sure your communications are in good taste.
- When linking to websites, videos and redirecting to another site be mindful how this could impact your brand, team, partners and sponsors.
- When confronted with a different opinion, do not pick fights, and be sure to correct mistakes you make.
- Be careful with personal information. Think twice about what you are prepared to reveal. What might not seem important today might become an issue tomorrow.
- REMEMBER EVERYTHING YOU SAY ONLINE STAYS ONLINE.
Although using social media is perfectly safe when you follow these guidelines, ignoring them can have dangerous consequences:
- You could lose sponsorship.
- You could make negative headlines in the press.
- Your competitors, fans, team mates or coach could be offended and your public profile damaged.
- Your future career as a hockey player could be jeopardised.
- Your information could be stolen.
- You could inadvertently break the law.