Shout about...

Strength in numbers


FIH encourages our clubs and players to take part in social and digital media, sharing their experiences and love of hockey. Athletes are our strongest assets when it comes to attracting attention and gathering a strong following for both hockey and your team.

If you are reading this as an athlete, if you do not consider yourself as a brand this is  a mistake. Be sure to leverage the strength of social media in the most effective way.

Fully Capable & Fast


With this in mind, we have created a set of social media guidelines for athletes,  these guidelines provide tips and advice on using social media in general and during major competitions. From running a Facebook page to how to behave on Twitter, the following athlete guidelines have been designed by FIH with the intention of raising athlete awareness of the strength of social media. Please share these guidelines with regional, club and individual athletes.

Always be positive

Social networks can help you in a variety of ways. Social media can connect you to your fans, sponsors and potential sponsors for free, all it costs is energy and time. Time spent growing your network can make a huge and long term impact on your career.

Social networks have a big role in uniting people on a wide ranging platform. It can be a very useful tool to bring about a positive change in society, so be a part of it.

Being active on social media maintains your relevancy long after your sports career is over, so make sure it is in a good way.

Avoid any controversial or offensive comments

Be careful with what you post, react to or repost. Try to avoid negative, controversial or offensive content. Sharing too much information can also be negative and dangerous. Being a public figure means you will find yourself in the spotlight, so be aware of this status, be proud of it … but use it responsibly.

In a social media setting, a follower refers to a person who subscribes to your account in order to receive your updates.


selfie (/ˈselfiː/)[1] is a self-portrait photograph, typically taken with a digital camera or camera phone held in the hand or supported by a selfie stick. Selfies are often shared on social networking services such as Facebook, Instagram and Twitter. They are usually flattering and made to appear casual. Most selfies are taken with a camera held at arm’s length or pointed at a mirror, rather than by using a self-timer. A selfie stick can be used to position the camera farther away from the subject, allowing the camera to see more around them.

hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character # (also known as the number sign or pound sign) in front of a word or unspaced phrase, either in the main text of a message or at the end. Searching for that hashtag will yield each message that has been tagged with it. A hashtag archive is consequently collected into a single stream under the same hashtag.

A geotag is the directional coordinates that can be attached to a piece of content online. For example, Instagram users often use geotagging to highlight the location in which their photo was taken

In Internet slang, a troll (/ˈtroʊl/, /ˈtrɒl/) is a person who sows discord on the Internet by starting arguments or upsetting people, by posting inflammatory,[1] extraneous, or off-topic messages in an online community (such as a newsgroup, forum, chat room, or blog) with the intent of provoking readers into an emotional response[2] or of otherwise disrupting normal, on-topic discussion,[3] often for the troll’s amusement.


FIH Social Media Guidelines