Now you have started to think about building your audience, you need to think about how you address your audience. This can be different on each platform. Without an audience you are talking to yourself but without content you’re not saying anything. Both are key. Always try to remember who your audience is and what is the message you want to get across.
Your fan base and audience want stories and many of them. They want to see parts of life like training and what you eat to stay healthy. You can’t ever take your audience for granted, the content you put out and how you engage, needs to focus on them. Engaging on social media in its ideal form is like a conversation. Positive interactions and replies to fans’ comments on Facebook can reach much further and have a large impact. Think about how casual you want to be and also your emoji use! Emojis are getting more and more popular. You can also tag other people in your conversations using @ and their username. This can help you reach more people.
Quality content is the new buzz phrase. The amount of time spent consuming content on social networks has grown exponentially in the last few years. Here are some tips for your content:
- Be creative
- Use visuals – photos
- Use more videos – including fun gifs
- Be appropriate – don’t post something you may regret e.g. bad language
- Aim to post about once or twice a day on Facebook (more on your other channels)
- Think about your personal brand when you are posting
Tell your story